Recession? What Resession?

I went to check out a new Safeway store in the Pearl District. The Pearl is home to $350,000+ high rise condos, and the Baby boomer "yuppies", and their "yuppie puppies".

http://www.explorethepearl.com/

Everything about it is new, upscale, and well, chic. My observation is that none of these folks think they're in an Recession or soon, a coming Depression. One couple, twenty something, was buying six-packs of wine (not Ripple), and had a $30+ floral centerpiece. Remember all those news stories about declining retail sales, and folks barely able to buy food for their baby....well if your buying $30 flowers, your off in a different world.

I live about 15 blocks south of there, and looking out my window, the average car is a BMW or Mercedes. The West Hills, about 4 blocks west, is covered with $Million homes. These folks, lord knows where they work and can afford such digs, have no conception of recession. Their world is peachy keen, bright, and kinda Rosy through those pink glasses. I have heard them talking, while on the Streetcar, and avoiding the "R" word, thinking if they ignore it , they won't be effected. Uh huh.

Then take a further extreme. Folks in the "Home" I live in get/subscribe to lots of upscale magazines like GQ, Details, Architectural Digest, Vogue, etc. Pick one up some time...filled with dozens of ads for $50,000 watches (How many do you need? I'll bet a $30 Timex is as accurate by 5%), diamond jewelry, Aston Martins, BMW, Lexus, Jaguars, private Jets, Mega Yachts etc. Things to entice the masses, while ignoring the fact that most who have such things, got their money the old fashioned way...inheritance!

Which brings me to the crux of the whole matter. Our economy is entirely based on consumerism....buying crap we want, but don't need. Buying on credit for instant gratification. How many shoe stores in a mall do we really need? Many sell the same brands and/or are owned by the same company. Automobiles...do we really need hundreds of various models at various prices that all have four wheels, and go from point "A" to point "B"on the same road?

The Pacific NW prides itself, (a legend in their own minds) on "Sustainability" and "Green" environmental and economic policies, which in reality are a marketing gimmick to sell things and continue growth.

True "Sustainability" maintains a constant level of economy and does not need to grow. It is self sustaining, environmentally friendly by nature, does not require addition limited resources, imported cheap labor, outsourcing, etc. It is a class leveling economy...a truer "Middle Class". Unfortunately, it is also much an illusion.